Welcome to My World of Empowerment

I am Dr. Sonia Shah, a renowned life and business leadership coach, motivational speaker, and author.

 With a degree in psychology and a Ph.D. in Psychological Medicine, I have dedicated my life to understanding the human mind and behaviour.

 My passion for empowering individuals to unlock their full potential has led me to achieve remarkable success in both academia and entrepreneurship.

Dr Sonia Shah - Life Coach & Behavior Strategist

About Me

Academic Achievements

As an Associate Professor at the University of Western Australia, I have published 22 authored and co-authored research articles on mental health and well-being, recognized nationally and internationally. My expertise in psychology has equipped me with the knowledge to help individuals overcome stress, achieve their goals, and prioritize self-care for mental and physical well-being.

Entrepreneurial Success

I have successfully launched multi-million dollar businesses from scratch between 2012 and 2023, demonstrating my ability to turn vision into reality. My business acumen and leadership skills have enabled me to build and grow successful enterprises, inspiring others to do the same.

Author and Thought Leader

My transformative book, “The Confused Mind: The Golden Key to Lasting Happiness,” has sold 50,000 copies globally, resonating with individuals seeking to overcome stress, achieve their goals, and prioritize self-care. As a thought leader, I share inspiring and thought-provoking content on social media, reaching over 200,000 individuals worldwide.

Online Course and Coaching

I have developed a comprehensive and transformative online course designed to empower individuals to accelerate their progress and achieve their goals with remarkable speed. This structured and systematic approach enables participants to make significant strides towards their desired outcomes, surpassing their own expectations.

Giving Back

Beyond my professional endeavours, I am committed to giving back to society. I regularly visit orphanages, providing love, knowledge, care, and understanding to children in need.

Let’s Empower Together

If you’re ready to unlock your full potential, achieve your goals, and make a powerful impact, I invite you to connect with me. Together, let’s create a world where everyone can thrive.

Remember, “We can achieve anything we set our mind to. Our only limitation is our thinking.” 


Sonia is a fantastic high-performance coach. She has helped me immersly with my start-up company. I have achieved great results as she has kept me motivated and growth focussed. Sonia has also helped me achieve a great life/work balance. I highly recommend Sonia. Thank you so much for everything, Sonia.


I thoroughly enjoyed my coaching sessions with Sonia. She guided me in getting my new business up and running. She has motivated me to pursue my goals and challenged me to think outside the box. I highly recommend a consult with Sonia. Apart from being highly skilled in coaching you will also appreciate her comforting approach.

Hetal Vora

Dr. Sonia Shah has been an absolute game-changer for Western Training as our business coach and consultant. From day one, it was clear that she genuinely understood our challenges and goals, tailoring her approach to fit our unique needs. Dr. Shah's guidance not only transformed our strategic planning but also fostered a collaborative and creative atmosphere within our team. Her insights into leadership dynamics were spot-on, leading to a more cohesive and efficient leadership team. What sets Dr. Shah apart is her personal touch—she not only delivers effective strategies but also genuinely cares about the success and well-being of our team. Thanks to her, our organisation has experienced a positive shift in morale, productivity, and overall effectiveness. We wholeheartedly recommend Dr. Sonia Shah to any business looking for a transformative coaching experience.

Blaec Matthews

Went to see Dr. Sonia when I was at a career and life crossroads. Her knowledge and genuine care about your situation stood out most for me. Her ability over our sessions to break life's little things down, and make it easier to navigate the problems that arise was a great help as this is something I struggled with greatly.

Sean Flaherty

Dr Sonia is an awsome coach. I have worked with her over the last few months and have been amazed at the changes. Her individual approach and professional knowledge have been a key to changes in my approach to work and life. Highly recomend Dr Sonia for a professional and people focused coach. Thanks Dr Sonia

Doc Doc

Dr Sonia is full of energy, all about life changing transformations, extremely understanding, and very supportive.. Her coaching sessions are a place to be to get to your goals, and desires. She will give you the tools and strategies to help you go beyond the limitations of your mind. Very empowering. Highly recommended.

Jissin George

Sonia has been terrific for business coaching. She constantly generates fresh and innnovative ideas. She also provides great actionable steps in order to implement these (falling back on her business experience). She and Jay certainly go the extra mile. I have greatly enjoyed our sessions.

Shane W

A few months ago, I went through a traumatic relationship breakdown. I felt completely empty, depressed and I couldn't find any purpose in life. I felt stuck! Then I found Dr Sonia and she totally changed my life and helped me get through the most difficult time in my life. She skilfully helped me find clarity and purpose once again. She created such a non-judgemental environment to help me open up and discuss all my fears, irrational thoughts and feelings. She has been truly empowering and supportive- a beautiful wonderful mindset coach that I am so lucky to work with!! Thank you Dr Sonia so much ❤

Tegan Davies

Thanks to your one on one coaching and training program I went from being distracted and lost to being sharp and focussed. I wholeheartedly thankyou for being so patient and understanding whilst gently guiding me through some of my most troubled moments. I am now pursuing a career in graphics design and I am 100% more satisfied with my career and relationship goals. I also follow your motivational quotes on face-book everyday. Big thumbs up

Michelle Peterson

I had been struggling with some life challenges and had been emotionally feeling like I had no direction , my weekly online meetings made me take a turn to a bright positive direction , Dr Sonia is a very knowledgeable positive coach and helped me find my peace , she is a great listener and will keep going until she has given you what you are searching, 5 stars definitely recommend to anyone needing help believing in them self and wanting to see life in a bright way , Melissa

Melissa Ransom

Dr Sonia's life coaching sessions were transformational. So happy and grateful for these sessions.

Bennett Benny

Wonderful coaching, friendly, warm and amazing advice! Both business and personal, highly recommend 🙂

Mark Buckle


Legacy of Empowerment

Through my unwavering dedication to personal growth, mental well-being, and unlocking human potential, I have built a lasting legacy that extends far beyond my own achievements.

As a respected academic, successful entrepreneur, best-selling author, and influential thought leader, I have inspired thousands of individuals to embrace a mindset of limitless possibilities.

My message of positivity, self-belief, and the power of a transformed mindset has empowered people around the world to overcome their limitations and reach new heights of success.

By sharing my knowledge, experiences, and proven strategies, I have created a lasting impact that will continue to resonate for generations to come.

My ultimate goal is to leave the world a better place, one empowered individual at a time, and to be remembered as a catalyst for positive change and extraordinary accomplishments.

why me

Why Choose Me?

As a highly respected and accomplished life, business leadership coach, and motivational speaker, I bring a unique combination of academic rigor, entrepreneurial success, and transformative coaching expertise to the table.

With a deep understanding of the human mind and behaviour, I have developed a proven track record of empowering individuals to overcome their limitations and achieve their goals.

My extensive experience in both academia and entrepreneurship has equipped me with the knowledge and skills to provide personalized guidance, support, and motivation to help you unlock your full potential.

By choosing to work with me, you can expect a tailored approach that addresses your specific needs, goals, and challenges, ensuring that you receive the most effective and impactful coaching experience possible.


My Transformative Approach

My approach to coaching and motivation is grounded in the belief that a powerful shift in mindset is the key to unlocking limitless potential and achieving extraordinary results.

Drawing from my extensive knowledge of psychology, I have developed a multifaceted approach that combines cognitive-behavioural techniques, goal-setting strategies, and positive psychology principles.

By helping individuals identify and challenge limiting beliefs, cultivate a growth mindset, and develop practical action plans,

I empower my clients to make significant strides towards their desired outcomes.

My coaching style is characterized by empathy, accountability, and a deep commitment to helping others succeed.

I firmly believe that everyone has the capacity for greatness within them, and it is my mission to help you uncover and harness that potential.

Through a combination of insightful guidance, practical tools, and unwavering support, I will work alongside you to create a transformative journey of personal and professional growth

About Me

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Copyright © 2024 Dr Sonia Shah

Life Coaching Programs

Kickstart Your Transformation:
5-Session Program

Embark on a journey of self-discovery and empowerment with our Kickstart Your Transformation program.
Over the course of five dynamic sessions, you’ll delve into the core aspects of your life, crafting a clear and compelling vision for your future.
Through goal setting and achievement strategies, you’ll develop actionable plans to propel you toward your short-term objectives.
Our mindset mastery techniques will empower you to shed limiting beliefs and cultivate a growth-oriented mindset, while confidence-building exercises will boost your self-esteem and assertiveness.
With our behavioral change strategies, you’ll learn how to replace negative habits with positive ones, setting the stage for lasting transformation and personal growth.

$ 995
  • Personal Vision Mapping: Create a clear and compelling vision for your future.
  • Goal Setting and Achievement: Develop actionable plans to reach your short-term objectives.
  • Mindset Mastery: Begin transforming limiting beliefs and cultivating a growth mindset.
  • Confidence Building: Initial techniques to boost self-esteem and self-assurance.
  • Behavioral Change Strategies: Learn basic techniques to replace negative habits with positive ones.

Optimize Your Life:
10-Session Program

Optimize Your Life is a comprehensive 10-session program designed to empower you to live your best life.
Through personalized vision mapping, you’ll refine and solidify your life’s purpose and direction, gaining clarity and focus.
Our goal-setting and achievement strategies will help you develop actionable plans to reach your personal milestones, while mindset mastery techniques will deepen your understanding of growth-oriented thinking.
Confidence-building exercises will strengthen your self-belief and assertiveness, while behavioral change strategies will enable you to implement sustainable habits for lasting change.
With our emphasis on emotional intelligence development, stress management, and wellness practices, you’ll cultivate resilience and well-being in all areas of your life, supported by ongoing accountability and support.

$ 1890
  • Personal Vision Mapping: Refine and solidify your life's purpose and direction.
  • Goal Setting and Achievement: Develop strategies to reach your personal milestones.
  • Mindset Mastery: Deepen your understanding and practice of growth-oriented thinking.
  • Confidence Building: Strengthen your self-belief and assertiveness in all areas of life.
  • Behavioral Change Strategies: Implement sustainable habits and routines for lasting change.
  • Emotional Intelligence Development: Enhance your ability to navigate emotions and relationships.
  • Stress Management: Cultivate resilience and coping mechanisms for life's challenges.
  • Wellness Practices: Integrate physical and mental well-being into your daily life.
  • Accountability and Support: Receive ongoing guidance and encouragement to stay on track.

Elevate Your Journey:
20-Session Program

Elevate Your Journey is our most comprehensive program, spanning 20 transformative sessions designed to empower you to reach new heights of personal and professional success.

Through a comprehensive life assessment, you’ll gain deep insights into all areas of your life, laying the groundwork for profound transformation.
Our personalized vision development process will help you craft a detailed roadmap for your ultimate life goals, while goal setting and strategic planning will break down your vision into actionable steps.
Advanced mindset coaching will enable you to overcome deep-seated limiting beliefs and self-sabotaging patterns, while confidence mastery techniques will help you develop unshakeable self-assurance and resilience.
With our holistic wellness coaching, relationship enhancement strategies, and career exploration and development support, you’ll unlock your full potential and create a life of purpose, fulfillment, and impact, supported by ongoing guidance and accountability every step of the way.

$ 3999
  • Comprehensive Life Assessment: Gain deep insights into all areas of your life.
  • Personalized Vision Development: Craft a detailed roadmap for your ultimate life goals.
  • Goal Setting and Strategic Planning: Break down your vision into actionable steps.
  • Advanced Mindset Coaching: Overcome deep-seated limiting beliefs and self-sabotaging patterns.
  • Confidence Mastery: Develop unshakeable self-assurance and resilience.
  • Holistic Wellness Coaching: Optimize your physical, mental, and emotional well-being.
  • Relationship Enhancement: Improve your connections and communication with others.
  • Career Exploration and Development: Align your career with your passions and purpose.
  • Financial Empowerment: Gain control of your finances and create a secure future.
  • Legacy Building: Define your legacy and make a meaningful impact in the world.
  • Ongoing Support and Accountability: Receive continuous guidance and motivation throughout your journey.

Pinnacle Program

(12 Months)

Objective: To achieve long-term, sustainable success and mastery over your business operations.


Comprehensive Strategy Development: An all-encompassing business strategy tailored to your long-term goals, with a focus on scalability and sustainability.

Bi-Weekly Coaching Sessions: Intensive coaching sessions every two weeks to provide consistent support and accountability.

Deep Dive Workshops: Extensive workshops covering all aspects of business management, from innovation and product development to strategic partnerships and global expansion.

Financial Mastery: Advanced financial coaching to help you master budgeting, cash flow management, investment strategies, and profitability optimization.

Leadership Excellence: Continued development of your leadership capabilities, with a focus on cultivating a high-performing team and fostering a positive company culture.

Business Audits: Regular audits of your business operations, marketing strategies, and financial health to ensure you stay on track towards your goals.

VIP Networking: Exclusive access to high-level networking events, connecting you with industry leaders, potential partners, and investors.

Ongoing Support: Unlimited access to Dr. Sonia Shah and her team for advice, support, and mentorship throughout the year.

Momentum Program

(6 Months)

Objective: To build and maintain momentum in your business growth

Weekly Coaching Sessions: In-depth, personalized coaching sessions every week, focusing on implementing and refining business strategies.

Progress Tracking: Regular assessments to track your progress, with adjustments made to the coaching plan as necessary to ensure optimal results.

Advanced Workshops: Workshops on advanced topics such as scaling operations, advanced marketing techniques, leadership development, and financial forecasting.

Operational Support: Assistance in optimizing your business operations to increase efficiency and productivity.

Leadership Development: Training to enhance your leadership skills, enabling you to inspire and manage your team more effectively.

Exclusive Resources: Access to a library of resources, including templates, tools, and guides to support your business growth.

Kickstart Program

(3 Months)

Objective: To lay a strong foundation for your business success.

Initial Assessment: A thorough evaluation of your current business status, identifying strengths, weaknesses, opportunities, and threats.

Strategic Planning: Development of a custom business strategy focusing on the six essential pillars: Marketing, Sales, Finance, People & Leadership, Operations, and Product.

Intensive Workshops: Weekly workshops on critical business topics such as market positioning, brand building, customer acquisition, and financial management.

Action Plan: Creation of a detailed, actionable plan to address immediate business challenges and set the stage for future growth.

Mentorship: Direct access to Dr. Sonia Shah and her team for guidance and support throughout the program.

Networking Opportunities: Connect with other entrepreneurs and business leaders to share insights and strategies.